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There's a new craze sweeping Tinseltown - and no, it isn't adopting children - we're talking about the long-haired celebrities that have been reaching for the scissors and going for the chop. Eva, Kate, Alexa, they've all opted for short hair this year, proving that it's fast becoming the most popular choice for the discerning A-lister.

BEFORE

Bursting onto our TVs as the cheerleader in Heroes, Hayden Panettiere's long golden tresses and sunkissed skin made her an instant beauty icon

AND AFTER

Now opting for a sophisticated bob, Hayden's upped her style-stakes, working the look to

perfection with an off-the-shoulder green evening dress.

BEFORE

Working mom Gwyneth Paltrow might always have had fab, shiny hair, but it was her comeback crop this year that really made headlines.

AND AFTER

Paired with killer legs and an army of Balmain mini dresses, Gwyn’s new look meant she was never far from the Best Dressed columns.

BEFORE

Short, long, short, long – it’s hard to keep up with Natalie Imbruglia’s ever changing ‘do. Here she sticks to a side parting and loose waves, for a natural-looking style.

AND AFTER

But even though she’s beautiful with lengthier locks, Nat’s pixie crop defines her elfin features even better.

BEFORE

From Dawson’s Creek to Mrs Cruise, Katie Holmes mainly kept it simple with her hair, letting her side parting and mega-watt shine do the talking.

AND AFTER

Fast forward to 2008 and Katie goes for a fully layered, choppy crop – could she have been taking notes from new BFF Victoria Beckham?

BEFORE

Lily Allen’s jet-black mane – complete with quirky, blunt-cut fringe – gave her a cutesy look.

AND AFTER

But Lil swapped her tresses for a messy, bed-head bob with a side-swept fringe and razor cutting down the back.